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Digitally Awesome Brand Strategies

Branding your products could not hold any more importance in today’s marketplace. Edward Bernays transformed consumerism with his elaborate advertising campaigns. He literally coined the term consumerism and forever changed the way we lived our lives. The global economy is heavily dependent on shoppers and their choices when it comes to spending. Branding is in our subconscious whether we like it or not and your business is competing to be “the recognized brand”.

It’s essential to have a brand strategy right from the start of your endeavours. You and your team need to be on the same wavelength. Questions need to be asked such as what is our desired direction? Who does our brand appeal to? What message are we sending to the consumer? What are our mission and goals?

Working with us has its advantages in a number of ways from an outside perspective to total brand management. Your branding aspirations may be well thought out with a clear destination, but lack the necessary digital online abilities to enable its success. Setbacks and hurdles may beset you on all sides but help is at hand Digitally Awesome branding solutions have a tremendous track record for creating a clear unobstructed path forward.

BRAND STRATEGY PROCESS
01

MARKET RESEARCH

Once a partnership has been formed with your company we set up a team specifically to research your business background creating a foundation to build. We’ll take into account the market your trading in along with your competitors. We’ll assess your product’s strengths and weaknesses against the competition, and give suggestions for online market advantage.

02

UNDERSTANDING

Our initial research will enable us to define a marketing strategy build explicitly for your product or service. This will include consumer trends and specify user groups. Platforms that accelerate awareness of your type of business and long-term changes that affect the popularity of your brand.

03

GETTING THE RIGHT MESSAGE

What is your brand’s message to customers? Are they aware of your core values? How important is it to them and does it affect their purchasing decisions? Our copyright team has the expertise to deliver your message and extract key data with one goal in mind, market advantage.

04

FUNCTION & EMOTIONS

As we mentioned, consumerism is a phycological affair. Marketing strategies are heavily swayed by the emotional and changing viewpoints of customers. Studying markets and historical data provides us with a precognitive edge in keeping your image and branding relevant and desirable.

05

CREATING PROCESS

With your branding and marketing strategies road map set out, it’s all about creating your digital campaign. All businesses are different and require either specific services or an all-encompassing total upgrade. Our tailored plans have the flexibility you need with a whole range of services suited to your budget. Our online marketing technologies and techniques are industry-leading. Through targeted advertising across multiple platforms, we’ll get your newly designed brand seen and talked about.

QUESTIONS ABOUT BRAND STRATEGY

WHAT IS BRAND STRATEGY?

A well-designed brand with a thoughtful strategy that impacts consumers is the name of the game. Get the balance right and customers will keep coming back for more, they will become an asset to your business with their views, trust, and commitment to you and your products. In short, the right branding can consistently entice customers for a lifetime.


HOW CAN I BUILD A BRAND ON A SMALL BUDGET?

Our services and subscriptions are designed to suit all budgets, no matter how big or small your business currently is, we can help. There is nothing more true than the old adage, “It takes money to make money”. But this is only true if you invest wisely. We have a large database of clients with case files all expressing the same sentiment. A happy return on their investment in us. With our team at our back your brand, services, and products get the exposure they need to fulfil all of your sales expectations. We help open up avenues for growth across the entire web with the latest online marketing techniques.

We utilize Social Mediums such as Facebook, Twitter, Instagram, and many more. This almost cost-free way of marketing adds substantial online visual presence, encourages conversation, and in turn brand awareness. Millions of new customers are reached by this method resulting in the almost limitless potential for growth.

Your content requires constant updates, this unfortunately is a full-time job. The very nature of Google’s search algorithms - and those like it - are designed to look for new original content and pictures. This is how they expand their business. To capitalize on Google you have to play your part. That means maintaining your website with upgrades to its content. Our comprehensive services can take care of all this for you with copyright, publishing, photography, and more.

Everyone has an email, but access to them isn’t easy. People are shy to share their personal information for many reasons, a little persuasion is sometimes needed. Our email gathering strategies entice customers to share their valuable information with free promotions such as Ebooks, guides, and information.


WE NEED TO REVITALIZE OUR BRAND. HOW WILL DIGITALLY AWESOME UNDERSTAND OUR BUSINESS?

A case study of your business is the first thing we do. Once we have a complete understanding of your company, products, services, goals, and mission the process of re-branding can start. All aspects of branding are covered starting with our project management. Their assessment then filters down to our writers, photographers, and market strategists. You call the shots, we deliver!


HOW LONG DOES IT TAKE TO BUILD A BRAND STRATEGY?

This will depend on the current state of your brand, how long it’s been running and how visible it is. Building brand recognition and trust take time and effort. But with smart technologies and intelligent decisions, this process can be accelerated. Using a broad spectrum of marketing strategies is the key.


WHAT IS THE BRAND STRATEGY DECISION-MAKING PROCESS?

There are many schools of thought on brand strategy. There is no perfect solution, it depends on the type of business and market segment. But as a guide, the following points are almost always relevant.

  1. The attributes of your brand come in three distance forms. Physical, benefits, and value to the customer. Consumer purchases are based on the value of the product and the impact it has on their lives. Trust has to be gained with clear goals set out. Are you looking for a quick sale or a customer for life? The latter has exponentially more value. Brands such as TESLA and APPLE know this all too well and invest heavily in their branding attributes.
  2. Choosing a name for your brand can be a make-or-break decision, get it wrong and it can be very costly. Make sure your brand’s name speaks to consumers and accurately describes its nature in an imaginative way. It’s important to make a connection with the brand symbol, incorporating the name and image together often works well. Lastly before finalizing your brand name and design make sure it’s legally registrable.
  3. Explore all areas for expansion, your brand often needs to cover many products or services. Collaboration with retailers and suppliers also comes into effect with concerns such as labeling and licensing.
  4. Finally, consider your brand’s ability to develop and adapt to new markets. Business never stands still, consumer sentiment is constantly changing and your branding might not have the same impact it once had. These issues can be avoided if caseful consideration is given at the onset of the decision-making process.

WHAT IS BRAND MIGRATION?

Expanding your product line into new markets or countries is a more extreme form of development. But this can be achieved if your brand already has the necessary trust and recognition. Using Tesla as an example gives a clear indication of how brand migration can seamlessly move from its traditional beginnings. Your brand’s core value is its strength and ultimately how customers define you. In Tesla’s case, it’s electric cars, but with carefully throughout strategies the company is now synonymous with energy storage, solar roofs, and even robotics. This shows us good branding decisions, in the beginning, set the standard for any and all your companies new ventures.


WE ARE NOT BASED IN THAILAND. IS THAT A PROBLEM?

Although Digitally Awesome is based in Thailand that doesn’t mean that our services stop there. The internet and business is a global phenomenon with universal values relevant whatever your location. Modern Video conferencing supplies all the media features to communicate in detail making every iteration to your website just a click of the button. Our client list expands into many regions of Asia and beyond. Some of our overseas clients have benefited from our Thai connections forming new business opportunities. Our international team members bring knowledge and skills from their prospective countries and truly understand international business.


WHO WILL WORK ON MY BRANDING PROJECT?

Our services are tailored to our client’s needs and requirements, but one thing remains true, and that’s our management structure. No matter how simple or complex your demands are you’re assured of a top-down project management team working hand in hand with clearly defined objectives. Your assigned team will work with you for as long as your business is viable providing constant reports and updates.








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